{"title":"beauty of joseon glow deep serum","description":"\u003cp\u003eDark spots, post-acne marks and a dull, uneven tone are among the most common skin worries in Pakistan, and also among the most aggressively marketed. The Beauty of Joseon Glow Deep Serum takes the opposite approach to the harsh creams sold in local markets. It’s a light, watery serum built on rice and alpha-arbutin, designed to fade the look of pigmentation gradually while keeping skin hydrated and calm.\u003c\/p\u003e\u003ch2\u003eWhat the Glow Deep Serum Does\u003c\/h2\u003e\u003ch3\u003eRice for softness and glow\u003c\/h3\u003e\u003cp\u003eRice extract has a long history in Korean skincare for softening skin and giving it a clear, luminous look. Here it forms the hydrating base of the formula.\u003c\/p\u003e\u003ch3\u003eAlpha-arbutin for uneven tone\u003c\/h3\u003e\u003cp\u003eAlpha-arbutin is a well-studied brightening ingredient that helps reduce the look of dark spots and uneven pigmentation. It works slowly and gently, which is why it suits daily use.\u003c\/p\u003e\u003ch3\u003eLight and fast-absorbing\u003c\/h3\u003e\u003cp\u003eThe texture is thin and almost water-like, so it sinks in quickly and sits comfortably under moisturiser and sunscreen, even in humid weather.\u003c\/p\u003e\u003ch2\u003eGlow Deep Serum or Glow Serum?\u003c\/h2\u003e\u003cp\u003eBeauty of Joseon makes two serums with similar names, and they do different jobs.\u003c\/p\u003e\u003ch3\u003eGlow Deep Serum: Rice + Arbutin\u003c\/h3\u003e\u003cp\u003eBest for dark spots, post-acne marks and uneven tone.\u003c\/p\u003e\u003ch3\u003eGlow Serum: Propolis + Niacinamide\u003c\/h3\u003e\u003cp\u003eBetter for oily skin, visible pores and occasional breakouts, with a soothing, oil-balancing focus.\u003c\/p\u003e\u003ch3\u003eUsing both\u003c\/h3\u003e\u003cp\u003eSome people use the Glow Serum in the morning for oil control and the Glow Deep Serum at night for pigmentation. They layer comfortably.\u003c\/p\u003e\u003ch2\u003eBeauty of Joseon Whitening Cream: What People Usually Want\u003c\/h2\u003e\u003cp\u003eMany shoppers search for a Beauty of Joseon whitening cream. The brand doesn’t make one, and that’s worth saying plainly. No safe product changes your natural skin colour. What people usually want is fewer marks and a more even, brighter complexion, and that’s exactly what the Glow Deep Serum is built for. It’s far safer than the unregistered whitening creams sold locally, many of which contain steroids or mercury and can damage skin permanently.\u003c\/p\u003e\u003ch3\u003eA gentle brightening routine\u003c\/h3\u003e\u003cp\u003eSerum on clean skin, a moisturiser on top and sunscreen every morning. Without sunscreen, no brightening serum can keep up with the Pakistani sun.\u003c\/p\u003e\u003ch3\u003ePrepping the skin\u003c\/h3\u003e\u003cp\u003eSerums absorb better on slightly damp skin. A light hydrating layer first, such as a \u003ca href=\"https:\/\/highfy.pk\/collections\/beauty-of-joseon-mist\"\u003eBeauty of Joseon mist\u003c\/a\u003e or essence water patted in after cleansing, helps the serum spread evenly. You can compare serums and toners and \u003ca href=\"https:\/\/highfy.pk\/collections\/beauty-of-joseon\"\u003ebuy Beauty of Joseon in Pakistan\u003c\/a\u003e through the full collection on \u003ca href=\"https:\/\/highfy.pk\/\"\u003eHighfy\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eHow Long Before You See Results?\u003c\/h2\u003e\u003cp\u003eHydration and a fresher look show within days. Fading of marks takes longer, usually six to eight weeks of consistent use, and depends heavily on daily sun protection. Older, deeper pigmentation can take several months.\u003c\/p\u003e\u003ch3\u003ePatch test first\u003c\/h3\u003e\u003cp\u003eApply a little along the jaw for two or three days before using it on the whole face, especially if your skin is sensitive.\u003c\/p\u003e\u003ch2\u003eCommon Mistakes With Brightening Serums\u003c\/h2\u003e\u003cp\u003eThe most common mistake is impatience: switching serums every two weeks never gives any of them time to work. The second is skipping sunscreen on cloudy or indoor days, which quietly undoes progress. The third is layering too many actives at once. Use the Glow Deep Serum consistently, keep the rest of the routine simple and let it do its job.\u003c\/p\u003e\u003ch2\u003eWhy Buy Beauty of Joseon Glow Deep Serum From Highfy\u003c\/h2\u003e\u003cp\u003eHighfy sells original Beauty of Joseon serums and lists each one by what it actually does, so you don’t buy the wrong glow serum for your concern. For gentle, gradual brightening, the Beauty of Joseon Glow Deep Serum is one of the most trusted options in Korean skincare.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-glow-deep-serum-rice-arbutin-30ml","title":"Beauty of Joseon Glow Deep Serum : Rice + Arbutin","description":"\u003cp\u003e\u003cspan\u003eGlow Deep Serum: Rice + Alpha-Arbutin is a brightening serum with 68% rice bran water and 2% Alpha-Arbutin that targets dark spots, hyperpigmentation, and uneven skin tone for a visibly brighter, more even, and luminous complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eHow it helps\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e 68% rice bran water delivers amino acids, minerals, and Vitamin E for deep moisture and brightening\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e 2% alpha-arbutin inhibits melanin production to visibly fade dark spots and even skin tone\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Niacinamide and panthenol reinforce the skin barrier and support a healthy, radiant complexion\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Lightweight, watery texture absorbs quickly without greasiness or stickiness\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Recommended for PM use — alpha-arbutin is sensitive to light and heat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":42963901874383,"sku":"TG-000985","price":4509.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/9579\/7455\/files\/TG-000985.png?v=1776239529"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon Glow Serum : Propolis + Niacinamide","description":"\u003cp\u003e\u003cspan\u003eGlow Serum: Propolis + Niacinamide is a cushiony, honey-textured serum with 60% propolis extract and 2% Niacinamide that refines pores, hydrates, and calms reactive skin for a glassy, smooth, and radiant complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eHow it helps\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e 60% propolis extract delivers powerful anti-inflammatory and antioxidant benefits to soothe reactive skin\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e 2% niacinamide balances excess sebum, refines pores, and brightens and evens skin tone\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e BHA (betaine salicylate, 0.5%) gently exfoliates for smoother, clearer-looking skin\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Honey-like cushiony texture absorbs fully without stickiness or residue\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Suitable for all skin types, especially oily, blemish-prone, and combination skin\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":43145444786383,"sku":"TG-000979","price":3799.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/9579\/7455\/files\/3_cd0d71ac-59ff-4781-ae4a-1a4cb0ac0daf.png?v=1700303580"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-spf-50-pa","title":"Beauty of Joseon Ginseng Moist Sun Serum (SPF50+ PA++++)","description":"\u003cp\u003e\u003cspan\u003eGinseng Moist Sun Serum (SPF50+ PA++++) is an anti-ageing chemical sunscreen that feels just like a favourite face serum — packed with 30% ginseng extract for powerful skincare benefits while delivering maximum broad-spectrum UV protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eHow it helps\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e SPF50+ PA++++ broad-spectrum UV protection in a serum-like texture that layers seamlessly\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e 30% Panax ginseng extract delivers saponin-rich antioxidant benefits and supports lasting hydration\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Adenosine and arbutin help target the appearance of fine lines and uneven skin tone\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Lightweight serum finish — absorbs like a favourite face serum with no stickiness or white cast\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Suitable for all skin types — vegan formula\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":43145462546639,"sku":"TG-000984","price":5239.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/9579\/7455\/files\/35_03429b1e-9ba9-4542-9fa6-6b124c590a3f.png?v=1700305603"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c","title":"Beauty of Joseon Light On Serum : Centella + Vita C","description":"\u003cp\u003e\u003cspan\u003eA lightweight vitamin C serum with Centella asiatica that helps brighten, target skin texture, and soothe. Non-sticky and non-greasy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eHow it helps\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Vitamin C (3-O-Ethyl Ascorbic Acid) brightens the complexion and targets dark spots and uneven skin tone\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Centella Asiatica soothes and calms irritated, sensitive skin while strengthening the skin barrier\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Lightweight, non-sticky, non-greasy texture suitable for all skin types including sensitive\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Helps improve skin texture and reduce the appearance of redness\u003c\/li\u003e\n\u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e\n\u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e✔\u003c\/span\u003e Use morning and night for best brightening results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":43145474441423,"sku":"TG-000989","price":4799.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/9579\/7455\/files\/1_04c5dde9-c911-42ab-a184-f32913fe553a.webp?v=1725367674"}],"url":"https:\/\/highfy.pk\/collections\/beauty-of-joseon-glow-deep-serum.oembed","provider":"Highfy.pk","version":"1.0","type":"link"}