Highfy and Unilever Expand Their Partnership With a New Joint Business Plan

At Highfy, long-term relationships are at the core of every business decision. From day one, the focus has been on building collaborations that drive meaningful impact. The signing of another Joint Business Plan (JBP) with Unilever, one of the most respected names in global FMCG, marks a major milestone in this journey.

This renewed partnership is not just a continuation, it is an evolution. It reflects a shared commitment to go deeper, move faster, and build stronger bridges across brands, platforms and customers.

What This JBP Means

The new agreement marks a fresh chapter of ambition and alignment between Highfy and Unilever. It brings with it:

• Bigger Plans: From amplifying category growth to exploring new ways of reaching digital-first consumers, the scope is broader and bolder.

• Closer Collaboration: The relationship between the teams has always been strong, but this new phase calls for tighter coordination, shared insights and smarter decision-making.

• A Stronger Focus on Beauty: Beauty remains one of Unilever’s most dynamic categories, and this JBP places it front and center. Expect richer brand experiences, sharper visibility, and wider access across Highfy.

A Partnership That Keeps Evolving

With Unilever’s growing focus on digital acceleration and Highfy’s platform strength, this partnership is well positioned to unlock meaningful growth. Backed by a forward-looking regional leadership team, both companies are set to redefine beauty and eCommerce in the region.

This JBP represents not just a strategic move, but a firm belief in shared value, execution and long-term collaboration.