At Highfy, we’re redefining beauty in Pakistan with authentic, high-end products, fair pricing, and
reliable delivery.
With 500+ global brands across skincare, makeup, haircare, and more, we make premium beauty
accessible without compromise.
The name “Highfy” rooted in Urdu slang for elite, reflects exactly what we stand for:
Real brands. Trusted quality. Delivered to your door.
Everyone deserves authentic beauty
we’re here to deliver it, affordably and reliably.
Our Values
Authenticity
Guaranteed
We only deal in genuine brands, real products, & trusted results. No compromises, no shortcuts, & absolutely no fakes, ever.
Trust is
Everything
Trust is the core of what we do. From product authenticity to reliable delivery, we earn it with every customer interaction.
Customer
Obsessed
Every decision we make starts with one question, what’s best for our customers. That’s the lens we apply to everything.
Progress,
Not Perfection
We’re always improving and evolving. While perfection isn’t the goal, doing what’s right for our customers always is.
Community,
over Competition
We believe in lifting each other up. Decisions made with one goal in mind, what serves our customers & community best.
Founder’s Note
“Trusting e-commerce in Pakistan isn’t easy. Too often, what we receive is not what we ordered, or we don’t receive anything at all. And the few platforms selling authentic products often charge unreasonably high prices. Where should customers turn? This is the very question that led to the creation of Highfy.
Highfy isn’t just another online store claiming authenticity, it aims to go beyond, to rebuild the trust customers have lost in e-commerce.
'Driven by this vision, I, a 20 year old student at the time, set out to create the platform I once dreamed of. Not just a store, but a brand people can rely on, where authenticity, fairness, and service actually matter.”
Hanzala Raja
Ceo & Founder
I welcome your feedback, experiences, and suggestions at hanzala@highfy.pk.
For general queries, please visit the "Contact Us" page.
Let’s build a Highfy experience you can trust.
I welcome your feedback, experiences, and suggestions at hanzala@highfy.pk.
For general queries, please visit the "Contact Us" page.
Let’s build a Highfy experience you can trust.
Why Trust Highfy?
Trusting e-commerce in Pakistan is tough. Orders often don’t match what was promised, or don’t arrive at all. Some stores sell genuine products but charge unfair prices. This is why Highfy was created, not just to sell products, but to rebuild trust in online shopping.
500+
Brands
300K+
Customers
150K+
Reviews
We’re home to 500+ iconic brands
In addition to being a trusted beauty platform, Highfy is backed by a legacy of importing & distributing consumer brands since 1999. Through its parent company, Overseas Business Corporation, Highfy is connected to a long-standing reputation for bringing original FMCG brands to Pakistan, supplying leading retailers including Naheed Supermarket in Karachi, Al Fatah in Lahore, Imtiaz Supermarket, Esajee’s in Islamabad, MDS in Quetta & more.
Authenticity Guaranteed
Highfy brings this same authenticity directly to the end consumer. While it may not yet fulfill every need, the brand is committed to offering authentic products, excellent customer service, and fair pricing.
We’re home to 500+ iconic brands
Besides being the founder of Highfy, I come from a family with a long history in importing and distributing consumer brands since 1999. Our company, Overseas Business Corporation, has built a strong reputation for importing original FMCG brands, supplying leading retailers including Naheed Supermarket in Karachi, Al Fatah in Lahore, Imtiaz Supermarket, Esajee’s in Islamabad, MDS in Quetta, and more.
See MoreAuthenticity Guranteed
Highfy brings this same authenticity directly to you, the end consumer. While we may not yet fulfill all your needs, I can promise authentic products, excellent customer service, and fair pricing.