The Highfy Story
Pakistan’s first beauty-focused e-commerce
As a beauty focused e-commerce entity, we understand how sensitive the matters of genuine products are. Every person is entitled to have the ultimate experience of using authentic, high-end products that makes them feel confident. With a lack of trustworthy online retailers currently and a dire need to have one, Highfy was launched to fulfil that gap and win hearts!
With our finely curated and ever-growing collection of 500+ International, Premium, Luxury, Niche and cult brands, Highfy strives to fulfil your Skin Care, Makeup, Haircare, Fragrance, and Personal Care needs by creating a fitting and feasible access to authentic products.
The word Highfy (pronounced like wi-fi) is commonly used in routine Urdu communication in Pakistan and has a connotation of "elite" and "highend" attached to it. The same meaning is the inspiration behind coining the name Highfy.pk that aims to become a one-stop-shop for High-end Beauty products and bring to its customers what it proudly refers to as "Truly Brands".
Our Values
A Day In The Life Of Highfy
Founder's Note
It's not so easy to trust an e-commerce in Pakistan. What we order is often different from what we receive. Or, at times we don’t get a delivery at all. The online stores that do sell authentic products charge unreasonably high prices. So where should we, the customers, go? This is the question Highfy was launched to answer. Highfy is not here to just sell products. There are thousands of websites that do that and hundreds of them claim their products to be genuine. Highfy, going a step forward, aims to regain the customer’s long-lost trust back in e-commerce. This is the vision that drove me, a student aged 20, to give life to a platform that I once dreamt of.
Why Trust Me?
With all that said, the question comes down to who I am, and why should you trust me? Apart from being the founder of Highfy, I also happen to belong to a family that has been Importing and Distributing consumer brands since 1999. Overseas Business Corporation has a reputation of importing original FMCG Brands from around the world. Our wide clientele includes some of your favorite retailers like Naheed Supermarket (Karachi), Al Fatah (Lahore), Imtiaz Supermarket, Esajee’s (Islamabad), MDS (Quetta), and more. Highfy, as a venture, is aimed at bringing this authenticity directly to end consumers like you! Although it may not be a solution for all your needs as yet, what I can commit is the authenticity and genuineness of each and every product listed on this website, complemented by exemplary customer service, and reasonable prices. However, to carry this customer-centric vision, I will need your support along the way.
Please share your valuable thoughts, experiences, and suggestions with me at hanzala@highfy.pk. For general queries, please visit the Contact Us page.Let us make this a Highfy experience for all!
Hanzala Raja
CEO & FOUNDER
We partner directly with your favourite brands to bring the best to you!
250+
Brands
300K+
Customers
15K+
Reviews
Do you want to join our team?
We’ve tried to transform the way Pakistan shops for beauty and that hasn’t been easy. Luckily for us, we have an incredible team that loves a challenge. Our team is constantly growing and evolving and we’re always on the look-out for young, energetic, highly-motivated superheroes to come aboard.If you've the following in you, please email your resume at hanzala@highfy.pk.
Rockstar team players
eCommerce is all about working in teams
Passionate executors
Drive awesome projects with minimal hierarchy
Big dreamers
Because nothing is impossible in our minds
What our customers say about us
A real nice product,delivers what it claims. I ordered this few weeks ago. Although delivery was little late maybe due to unpredictable weather of monsoon. But the product is great. I ordered shade 6 and it perfectly fit to my skin. Coverage is low and subtle that's why it gives your skin a very natural skin like look and face doesn't looks cakey or feels heavy. I really loved it and will indeed buy more after I finish it
It was my first time ordering from highfy.pk and I was very doubtful I'd get the authentic thing (I've been let down by other similar sites). Definitely satisfied with what I got - it's so easy to use!
Authentic products, timely delivered and reasonable prices
I felt the purple colour was a bit darker than I expected but the quality is amazing, so was the service and the packaging. 4/5!
Amazing customer services , packaging and the authenticity of product is 100%. Will surly be doing more shoppings in future
I had an amazing experience ordering from Highfy. I received 100% authentic makeup at home, and I'm very glad about that. I will definitely order every product I need from Highfy now.
Hi highfy i cant thank you enough for this deodorant after 10 months of struggle to find long lasting deo roll on i was failed to find one i shopped from 2 famous website and out stores but never found i bought so many branded deodorant which i used in Saudi Arabia but never ever found it and unfortunately not long lasting n smell good but one day i came across your ad pops up on my instagram I thought lets try last time if if it doesn't work then i will tell my relatives to buy me from outside country srsly its little thing for some people but for me deodorants is big deal for me i cant go outside n smell bad all day everyday but im so much happier now that i found your website that sell original product like rexona which i bought n used it i would say it really is long lasting n never smell bad thank u sooo soo much highfy srsly im so lucky that i found this website guys I really suggest u to buy from themmmmm their prices are amazing n above all they sell genuine products Allah bless you guys for this amazing service
Product is 💯 orignal, my face isue gina resolved,packging is very good as its a glass bottle and delivred safly ,thanku highfy.pk
But this page is selling it at a very great rate and authenticity
Received it early and the the product is authentic , best online makeup store ♥️love to order from here
Absolutely Satisfied with this Product Original and Authentic product the Ordinary product Best Result ever!
The package was delivered on time and the product quality was good as well :)
Products at amazing price nd service was also amazing ❤️
Luv the scandal eye shades
Packing was v durable
Product is good delivery was very quick even in non service areas happy to buy my first product from highfy
