Highfy Named “Brand of the Year 2022” in E Commerce
Highfy is honored to have been awarded Brand of the Year 2022 in the e‑commerce category—a milestone reflecting our commitment to quality, trust, and innovation.
Award Recognition
At a prestigious ceremony held on August 26, 2022 at the Marriott Hotel in Karachi, Highfy was celebrated as the second-ever e‑commerce brand in Pakistan to receive this accolade—following Daraz—underscoring our rapid rise in the digital retail landscape (highfy.pk).
Our Founding Vision
Founded in July 2021 by Hanzala Raja, then just 20 years old, Highfy was created to disrupt the online shopping experience. Hanzala shared:
“Highfy is not here to just sell products… Highfy… aims to regain the customer’s long‑lost trust in e‑commerce.” (highfy.pk)
Since then, Highfy has positioned itself as a trusted source for over 50 imported beauty and skincare brands—like The Ordinary, Cetaphil, Bath & Body Works, and CeraVe—prioritizing authenticity, clarity, and service excellence (highfy.pk).
What This Means for Us
- Validation: Being recognized by industry leaders confirms that our efforts to build trust and consistency are resonating.
- Inspiration: This award motivates us to deepen partnerships, expand our authorized offerings, and elevate customer trust.
- Momentum: We see this recognition as fuel to accelerate our growth—extending our reach and enhancing our service standards.
What Next
Building on this success, Highfy aims to:
- Further diversify our brand portfolio with more global names.
- Expand our logistics and delivery capabilities across Pakistan.
- Continue championing customer-centric shopping experiences.
We owe this achievement to our customers, team members, and brand partners. Your trust, feedback, and passion have driven us here—and we’re just getting started.
Thank you for being part of Highfy’s journey. Together, we’ll set even higher standards for e‑commerce in Pakistan.
Highfy Team
June 2025