Highfy Bazaar at The Locate Bazaar: A Chaand Raat to Remember

Highfy Bazaar at The Locate Bazaar: A Chaand Raat to Remember

Every event has its highlights. At The Locate Bazaar during Chaand Raat, that highlight was unmistakably the Highfy Bazaar. Designed to blend self-care with celebration, the activation captured the festive energy of the night and delivered an experience that resonated with attendees far beyond the physical venue.

This wasn’t just about beauty products or brand booths. It was about curating an atmosphere where visitors could indulge in the joy of looking and feeling their best — right before one of the most meaningful nights of the year.

Creating a Beauty Destination

The concept behind Highfy Bazaar was simple: bring together beauty and convenience in one unforgettable space. From express blow-dries and on-the-spot makeovers to skincare consultations and product sampling, the booth stayed alive with activity from evening till late night.

Whether it was a quick touch-up before Eid shopping or a full glam session for selfies and celebrations, the activation allowed visitors to experience the spirit of Chaand Raat in a more personal and polished way. The space reflected Highfy’s belief that beauty isn’t just a product — it’s a feeling, an experience, and a moment shared.

Partnering with Powerhouse Brands

Central to the success of the event was the collaboration with a wide lineup of category-leading brands. These included:

  • Rederm Aesthetics

  • Color Studio

  • Makeup Revolution

  • Lamel Cosmetics

  • Swiss Miss Pakistan

  • Neutrogena

  • Sweet Face

  • Zeena

  • Initial LLB

  • Garnier

Together, these partners brought depth, diversity and professional credibility to the Highfy Bazaar. Attendees were not only introduced to trusted favorites but also had the chance to discover new products with confidence — knowing that each item had been carefully selected and presented by Highfy.

Engagement That Extended Beyond the Venue

Beyond the foot traffic and product trials, the true reach of the activation came from content. Some of Pakistan’s leading beauty and lifestyle content creators attended the event, shared live coverage, and highlighted the experience across social platforms.

The result? Real-time exposure, high-quality storytelling and widespread buzz that helped turn a one-night activation into a multi-day marketing ripple. It was the kind of authentic amplification that money can’t buy — built on strong community presence and brand trust.

Looking Ahead

Highfy Bazaar wasn’t just a festive setup — it was a proof point. A demonstration of how in-person commerce and digital brand-building can merge to create value on both sides. It affirmed Highfy’s position as more than just an eCommerce platform. It is a curator of experience, a partner to its brands, and a creator of moments that stay with people long after the event ends.

With the success of Chaand Raat behind us, we’re already looking ahead. Because this was just the beginning — and the future holds even more immersive, thoughtful and high-impact activations.


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