Highfy and L’Oréal Sign Joint Business Plan to Transform Beauty in Pakistan
Highfy is proud to announce the signing of a Joint Business Plan (JBP) with L’Oréal, one of the world’s most iconic beauty companies. This agreement represents not just a shared ambition, but a strategic roadmap to elevate the beauty category across Pakistan’s digital commerce landscape.
A Commitment to Digital Beauty
Beauty in Pakistan is undergoing rapid transformation. With more consumers shopping online and seeking tailored experiences, platforms like Highfy are playing a central role in shaping the new face of beauty retail. L’Oréal’s decision to formalize a strategic partnership with Highfy signals strong confidence in this direction.
This JBP is built on a foundation of performance, innovation and long-term alignment. It goes beyond campaign launches or promotional efforts — it represents a unified approach to category growth.
What the Partnership Involves
The scope of this partnership includes co-investments in performance marketing, customer education, merchandising and logistical alignment. L’Oréal’s market-leading portfolio — which includes skincare, haircare and cosmetics — will benefit from enhanced visibility, data-driven insights and campaign support designed to drive both awareness and conversion.
From seasonal launches to content-driven promotions, the partnership is designed to create value at every customer touchpoint. Behind the scenes, both teams are aligning on real-time performance feedback and supply chain optimisation to ensure seamless delivery and high satisfaction rates.
Shared Values, Shared Execution
What makes this partnership stand out is the level of alignment between both companies. L’Oréal brings decades of product innovation and brand equity, while Highfy offers deep consumer insights, fast execution and a platform that prioritizes trust and ease of use.
Together, they are building a playbook for what beauty eCommerce can look like in Pakistan — efficient, personalised and accessible.
A Glimpse Into the Future
This JBP marks the beginning of a long-term journey to redefine how beauty is shopped, delivered and experienced. It represents a broader shift in how international brands approach the Pakistani market — not just through retail shelves, but through meaningful digital collaboration.
For Highfy, it’s another step toward becoming the country’s most trusted destination for beauty and wellness products. And for L’Oréal, it’s a chance to engage the next generation of beauty consumers in ways that are relevant, inclusive and deeply local.