Collection: All Products

Korean skincare wasn't easy to find in Pakistan three years ago — you either ordered from abroad and waited three weeks, or bought suspicious Daraz listings that may or may not have been real. Highfy.pk has changed that for several K-beauty brands: Beauty of Joseon, Some By Mi, Numbuzin, and others are now in local stock, authenticated. This page also carries J. by Junaid Jamshed — the Pakistani fragrance house that's built a solid reputation domestically. Budget foot masks to Rs. 12,200 EDPs, the range is genuinely diverse.

HIYOU at checkout for free delivery on your first order. BaadMay splits purchases into 3 installments.

Korean Skincare and More — Price Comparison

Budget end: Rs. 199 for a Niacinamide Vitamin C foot mask, Rs. 625 for children's shampoo, Rs. 990 for anti-dandruff hair care. Mid-range K-beauty actives sit at Rs. 1,259–4,729. Pakistani fragrances from J. start at Rs. 1,600 for smaller sizes and go up to Rs. 12,200 for premium 100ml EDPs. Discounts currently running across categories on Highfy.pk.

K-Beauty in Pakistan — What's Worth Buying

Beauty of Joseon

Beauty of Joseon has earned its following in Korea's crowded skincare market by sticking to simple, ingredient-focused formulas. The Relief Sun Aqua Fresh Rice + B5 is available in a 10ml mini at Rs. 1,259 — worth picking up as a trial before committing to the full size. SPF formula with a fresh-water texture, quite decent for layering over moisturiser without adding weight. Goes on clean in Pakistan's summer heat — doesn't pill or feel greasy under makeup.

The Rs. 1,259 mini size is smart if you haven't tried the brand. You won't know whether an SPF works for your skin until you've worn it through a full Karachi day — the mini covers 10–12 uses for that kind of testing. And if it works, the full-size will be worth it.

Some By Mi

Some By Mi Retinol Intense Trial Kit at Rs. 4,729 is one of the more thoughtfully packaged K-beauty starter sets available online in Pakistan. Retinol is one of the few actives with decades of clinical backing for both anti-ageing and acne improvement — but it's also one that requires careful introduction. A trial kit is the right way to start: low concentration, small volume, test your skin's tolerance before moving to a full-size retinol.

The results on retinol take time. You won't see meaningful change before 8–12 weeks of consistent use, and the first 2–3 weeks sometimes bring purging or mild peeling as cell turnover accelerates. Hard to say exactly how your skin responds until you've tried it, but the Some By Mi formulation is generally considered beginner-accessible — not the harshest retinol on the market.

Numbuzin

Numbuzin No.5 Glutathione TXA Advanced Dark Spot Ampoule Concentrate at Rs. 5,249 for 10.7g is a targeted treatment — glutathione and tranexamic acid working on pigmentation and dark spots. Both ingredients have genuine clinical backing for hyperpigmentation; glutathione as a systemic antioxidant and TXA as a melanogenesis inhibitor. The concentration isn't disclosed, which makes efficacy hard to confirm without testing — but Numbuzin is a brand that generally doesn't overpromise in its formulation.

J. Fragrances — Pakistani Luxury

J. by Junaid Jamshed is one of Pakistan's more established homegrown fragrance houses. J. Marine For Men EDP at Rs. 12,200 for 100ml is the premium end — fresh, aquatic-woods profile designed for confident daytime and evening wear. J. Janan Intense For Men at Rs. 7,300 for 100ml is the oriental-woody option, warmer in character and better suited to Pakistan's cooler northern winters. J. Silencio For Men at Rs. 1,600 for 30ml and J. Deep Black at Rs. 1,900 for 75ml are the accessible entry points.

Buying J. from Highfy.pk matters more than for imported brands — J. products are widely counterfeited in local markets and on some Daraz listings. The fragrance is diluted in fakes, and the packaging quality drops noticeably on close inspection. At Rs. 7,300–12,200, authentication isn't optional.

Hair Care and Other Picks

Zinc Anti-Dandruff Shampoo Hijab Active at Rs. 990 for 340ml is specifically formulated for covered hair — addressing scalp issues that can develop under hijab from reduced airflow. Not a common category in most online stores. The Ginseng variant targets hair fall. Both at Rs. 990 for 340ml are decent value. TRESemmé Hair Mask Rich Moisture at Rs. 2,149 for 440ml is the largest-volume treatment mask in the collection — good for longer or thicker hair that needs a more substantial amount per use. At Rs. 2,149 for 440ml, cost per use is low even at twice-weekly application.

Kodomo Shampoo and Conditioner for children at Rs. 625 for 200ml rounds out the range — tear-free formula, mild surfactants, the standard for children's hair care. The Strawberry and Orange variants are identical in formula; the difference is just the fragrance. Doesn't strip natural moisture, which matters for children's scalps that can be more reactive than adults'.

Frequently Asked Questions

Q: Where can I buy Korean skincare in Pakistan?

A: Highfy.pk carries authenticated K-beauty from Beauty of Joseon, Some By Mi, Numbuzin, and others. Prices range from Rs. 1,259 for the Beauty of Joseon mini SPF to Rs. 5,249 for Numbuzin ampoules. Ordering from a verified retailer matters for K-beauty specifically — grey imports and fakes circulate heavily in Pakistan's online markets.

Q: What is J. perfume price in Pakistan?

A: J. by Junaid Jamshed fragrance prices on Highfy.pk range from Rs. 1,600 for J. Silencio 30ml to Rs. 12,200 for J. Marine For Men 100ml. J. Janan Intense For Men 100ml is Rs. 7,300 and J. Deep Black 75ml is Rs. 1,900. All authenticated stock — J. counterfeits are common in local markets.

Q: Is Some By Mi good for beginners?

A: Some By Mi's Retinol Intense Trial Kit at Rs. 4,729 is beginner-accessible — lower retinol concentration designed to introduce the active gradually. Expect an 8–12 week commitment before seeing results. Some initial purging or mild peeling is normal in the first 2–3 weeks. Patch test first, especially for reactive skin types.