Skincare
Makeup
Haircare
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Cosrx - AHA BHA Clarifying Treatment Toner/150ml
Regular price Rs.4,569.00Regular priceUnit price perRs.6,869.00Sale price Rs.4,569.00Sold out -
Maybelline New York- Tattoo Liner Gel Pencil - 900 Deep On 1.3g
Regular price Rs.2,089.00Regular priceUnit price perRs.2,089.00Sale price Rs.2,089.00Sold out -
Miss Rose - Heart Cooling Jelly Blush & Cheek Tint
Regular price Rs.967.00Regular priceUnit price perRs.1,289.00Sale price Rs.967.00Sold out -
Miss Rose - Luxury Rose Gold Matte Setting Powder
Regular price Rs.1,064.00Regular priceUnit price perRs.1,419.00Sale price Rs.1,064.00Sold out -
Dr Rashel - Black Pearl & Gold Hydrogel Eye Mask 60'S
Regular price Rs.1,282.00Regular priceUnit price perRs.1,709.00Sale price Rs.1,282.00Sold out -
Dr.Rashel White Skin Private Parts Whitening Cream 100G
Regular price Rs.1,057.00Regular priceUnit price perRs.1,409.00Sale price Rs.1,057.00Sold out -
Revolution Cheek Kit Fresh Perspective
Regular price Rs.2,333.00Regular priceUnit price perRs.3,110.00Sale price Rs.2,333.00Sold out -
Estelin Hyaluronic Acid Hydrating & Vitalizing Face Serum 50Ml
Regular price Rs.1,057.00Regular priceUnit price perRs.1,409.00Sale price Rs.1,057.00Sold out -
Lifebuoy Lemon Trio
Regular price Rs.342.00Regular priceUnit price perRs.360.00Sale price Rs.342.00Sold out -
Bioaqua Collagen Facial Mask 2X Moisturizing Skin
Regular price Rs.164.00Regular priceUnit price perRs.219.00Sale price Rs.164.00Sold out -
Bioaqua Centella Facial Mask 2X Soft Smooth 30G
Regular price Rs.164.00Regular priceUnit price perRs.219.00Sale price Rs.164.00Sold out -
Essence - Juicy Bomb Party Shiny Lip Gloss
Regular price Rs.750.00Regular priceUnit price perRs.750.00Sale price Rs.750.00Sold out -
L.A. Girl Pro Conceal Hd Gc983 Fawn 8Gm
Regular price Rs.1,485.00Regular priceUnit price perRs.1,650.00Sale price Rs.1,485.00Sold out -
Bioaqua Rose Hyaluronic Acid Face Serum 30Ml
Regular price Rs.554.00Regular priceUnit price perRs.739.00Sale price Rs.554.00Sold out -
Rivaj - Cocoa Butter Lip Balm 10g
Regular price Rs.162.00Regular priceUnit price perRs.170.00Sale price Rs.162.00Sold out -
Meclay London - Anti Dandruff Shampoo - 185ml
Regular price Rs.518.00Regular priceUnit price perRs.575.00Sale price Rs.518.00Sold out -
Nivea - Deodorant Roll On Women Extra Brightening Radiant & Smooth - 25Ml
Regular price Rs.368.00Regular priceUnit price perRs.490.00Sale price Rs.368.00Sold out -
Depilia Lipo Roll-On Wax 100ml
Regular price From Rs.675.00Regular priceUnit price perRs.675.00Sale price From Rs.675.00Sold out -
Bio Aqua V7 Deep Hydration Facial Cleanser 100G
Regular price Rs.742.00Regular priceUnit price perRs.989.00Sale price Rs.742.00Sold out -
Got2B Guardian Angel Heat Protection Spray 200Ml
Regular price Rs.2,640.00Regular priceUnit price perRs.3,520.00Sale price Rs.2,640.00Sold out -
Rexona - Deodorant Stick Women Invisible On Black + White Clothes 40Ml
Regular price Rs.975.00Regular priceUnit price perRs.1,300.00Sale price Rs.975.00Sold out -
J. Funky Wave Perfume Body Spray 200ml
Regular price Rs.758.00Regular priceUnit price perRs.1,010.00Sale price Rs.758.00Sold out -
L'Oreal Paris Infallible 24H Fresh Wear Breathable Liquid Foundation - 130 True Beige
Regular price Rs.5,299.00Regular priceUnit price perRs.5,299.00Sale price Rs.5,299.00Sold out -
Rimmel - Stay Matte Pressed Powder Shade 004 Sandstorm
Regular price Rs.1,575.00Regular priceUnit price perRs.2,100.00Sale price Rs.1,575.00Sold out -
Bioaqua Nonapeptide Sakura Eye Mask 7.5G
Regular price Rs.164.00Regular priceUnit price perRs.219.00Sale price Rs.164.00Sold out -
Glamorous Face - 8 Color Ultra Blush On Palette
Regular price Rs.1,399.00Regular priceUnit price perRs.1,399.00Sale price Rs.1,399.00Sold out -
Neutrogena Clear Face Breakout Free Sunscreen Spf 50 88Ml
Regular price Rs.5,228.00Regular priceUnit price perRs.6,970.00Sale price Rs.5,228.00Sold out -
Mielle - Rosemary Mint Scalp & Hair Strengthening Oil - 59Ml
Regular price Rs.5,099.00Regular priceUnit price perRs.6,799.00Sale price Rs.5,099.00Sold out -
B&B Derma - Barrier + Hyaluronic Deep-Cleansing Face Wash With Rice Water
Regular price Rs.740.00Regular priceUnit price perRs.740.00Sale price Rs.740.00Sold out -
Makeup Revolution Loose Baking Powder Lace 32gm
Regular price Rs.2,978.00Regular priceUnit price perRs.3,970.00Sale price Rs.2,978.00Sold out -
Maybelline New York Superstay Powder Foundation - 120 Classic Ivory 6g
Regular price Rs.4,499.00Regular priceUnit price perRs.4,499.00Sale price Rs.4,499.00Sold out -
Relove By Revolution H2O Hydrate Fix Mist Setting Spray 50ml
Regular price Rs.2,070.00Regular priceUnit price perRs.2,760.00Sale price Rs.2,070.00Sold out
What Pakistani women keep reordering is a more honest signal than any curated brand page. The Highfy.pk best-sellers collection runs Rs. 74 to Rs. 3,999 — skincare actives, SPF, makeup basics, K-beauty serums, and a hot air brush all sitting on the same list because repeat purchases put them there, not a marketing decision. HIYOU at checkout gets your first Highfy.pk order delivered free; BaadMay splits eligible orders over 3 payments.
Repeat orders don't lie.
Best Sellers Price in Pakistan
Bio Aqua Rice Raw Pulp Mask 25 G at Rs. 74; Medora Compact Powder at Rs. 300; Medora Matte Lipstick at Rs. 320; Jade Face Roller & Gua Sha at Rs. 449; AXIS-Y Dark Spot Correcting Glow Serum 5 ML at Rs. 999; Estelin Invisible Sunscreen SPF 50 PA+++ 50 G at Rs. 999; Jenpharm Dermive Oil-Free Moisturiser 100 ML at Rs. 1,043; Rederm Tressfix Shampoo 120 ML at Rs. 1,150; L'Oreal Paris Glycolic Bright Serum 15 ML at Rs. 1,649; One Step Hot Air Brush at Rs. 2,999; AXIS-Y Dark Spot Serum 50 ML at Rs. 3,999.
| Product | Size | Price |
| Bio Aqua Rice Raw Pulp Mask | 25 G | Rs. 74 |
| Medora - Compact Powder | PC | Rs. 300 |
| Medora - Matte Lipstick | PC | Rs. 320 |
| Facial Beauty - Pack Of Jade Face Roller & Gua Sha | PC | Rs. 449 |
| AXIS-Y Dark Spot Correcting Glow Serum | 5 ML | Rs. 999 |
| Estelin Ultra Light Hydrating Invisible Sunscreen SPF 50 PA+++ 50g | 50 G | Rs. 999 |
| L'Oreal Paris Glycolic Bright Instant Glowing Face Serum | 15 ML | Rs. 1,649 |
| Axis-Y Dark Spot Correcting Glow Serum | 50 ML | Rs. 3,999 |
Skincare Best Sellers Worth Buying
AXIS-Y Dark Spot Serum — 5ml Trial vs 50ml Full Size
Don't buy the 50 ML first. The trial at Rs. 999 for 5 ML exists precisely because Rs. 3,999 is too much to stake on a formula you haven't tested on your skin yet — regardless of how compelling the ingredient list looks. Per-ML cost: Rs. 199.80 for the trial, Rs. 79.98 for the full size. The full size is clearly better value, but only once you've confirmed it works. Going by the ingredient profile, the active mechanism is niacinamide and tranexamic acid working together — that combination handles post-inflammatory hyperpigmentation from acne well; results on deeper structural discolouration are less predictable. You'd need 6 to 8 weeks of consistent evening use before forming any real verdict. And some skin types won't show movement until week 11 or 12.
Estelin Sunscreen — SPF 50 and SPF 70, Both Rs. 999
Two options at the same price: the Ultra Light Invisible SPF 50 PA+++ (50 G) and the All In One Tinted SPF 70 PA+++ (50 G). For daily use without heavy makeup, the tinted SPF 70 makes more practical sense — it covers both SPF and light coverage in a single step, you won't need a separate base. The invisible SPF 50 sits cleaner under full foundation because there's no tint shifting your colour match. Both PA+++ rated, which is the UVA protection category that actually drives long-term hyperpigmentation in Pakistani heat, not just surface burning. Doesn't pill under powder either — that's the specific quality keeping it in repeat carts at Highfy.pk, it's harder to find than a good SPF number alone.
Karachi's UV exposure makes daily SPF the highest-impact routine step, full stop.
L'Oreal Paris Glycolic Bright Serum 15ml — Rs. 1,649
Glycolic acid is an AHA — it breaks down dead cell bonds on the skin surface and accelerates cell turnover, which reads as visible brightness faster than most other actives. The 15 ML serum format within L'Oreal's Glycolic Bright range acts faster than the cleanser or moisturiser in the same line, that's why it's the one with repeat purchase data behind it. Going by consistent use patterns, glow improvement shows in 11 to 14 days for most skin types — primarily a surface reset, not a deep pigmentation treatment. The photosensitivity issue is non-negotiable: glycolic acid makes skin more UV-reactive, so night-only application with morning SPF isn't optional. Naheed and Imtiaz carry this range but not always consistently; Highfy.pk has it year-round.
Makeup and Hair Best Sellers
Medora Matte Lipstick and Compact Powder — Rs. 320 and Rs. 300
Medora is Pakistani and doesn't need to pretend otherwise — the shade range is calibrated for Pakistani skin tones in a way a lot of imported drugstore mattes simply aren't. The Matte Lipstick at Rs. 320 wears 4 to 5 hours without major feathering; it won't dry out lips in Lahore's cold dry winters the way some matte formulas do. Compact Powder at Rs. 300 controls shine for 3 to 4 hours in normal conditions, somewhat less in Karachi's humidity — standard expectation at this price. Both are the kind of thing you'd buy at Naheed if they were stocked consistently there — nothing flashy, does the job properly, gets reordered without a second thought.
One Step Hot Air Brush — Rs. 2,999
The payback logic is clear: salon blowouts in Pakistan cost Rs. 800 to Rs. 1,200 per session — this tool breaks even inside 3 visits at weekly frequency. Cheap options at Rs. 800 to Rs. 1,000 run hot and damage hair; proper imports go past Rs. 8,000. The one-step format dries and styles simultaneously. Finer Pakistani hair textures get results in 14 to 18 minutes; thick, dense hair takes 28 to 32 minutes — not instant, the marketing oversells the speed, but faster than a separate blow-dry and round-brush session at home.
Frequently Asked Questions
Q: What should I buy first from the Highfy.pk best sellers?
A: Estelin SPF at Rs. 999 — either version. Daily sunscreen does more for Pakistani skin over time than most actives combined, and neither option pills under makeup or leaves a visible white cast on medium skin tones. After that: AXIS-Y Dark Spot Serum 5 ML trial at Rs. 999 if hyperpigmentation is the main concern, L'Oreal Glycolic Bright Serum at Rs. 1,649 for surface glow within two weeks. Medora lipstick and compact at Rs. 320 and Rs. 300 are reliable basics that don't need justifying.
Q: Is the AXIS-Y dark spot serum worth buying in Pakistan?
A: For post-acne hyperpigmentation, yes — but don't start with the 50 ML at Rs. 3,999. Buy the 5 ML trial at Rs. 999 first. Niacinamide and tranexamic acid together address the kind of discolouration Pakistani women typically deal with — post-breakout marks and sun-related patches. Give it 6 to 8 weeks of consistent evening use with morning SPF. Results vary by skin type; hard to say without testing your specific baseline.
Q: Does the Estelin Invisible Sunscreen leave a white cast on Pakistani skin?
A: Reasonably accurate on medium and medium-dark Pakistani skin tones — noticeably better than most physical SPFs at Naheed or Chase Up. On deeper skin tones there can be a subtle grey cast; apply a small amount to your inner wrist before going full-face. For most Pakistani women in the medium skin range, it won't show under normal lighting — which is probably why it keeps coming back as a repeat purchase.
