Collection: Buy Eye -New In Pakistan

Mascara Price in Pakistan — Maybelline, Essence, L'Oreal, Benefit

One hundred and eighty-eight mascaras at Highfy.pk — Rs. 410 to Rs. 7,949. Budget local brands like Glamorous Face and Christine sit under Rs. 600. Essence, ST London, Color Studio, and Relove By Revolution fill the Rs. 1,000 to Rs. 2,000 band. Maybelline, L'Oreal, Max Factor, and Rimmel run Rs. 1,799 to Rs. 4,499. And Benefit pushes to Rs. 7,499 to Rs. 7,949 at the top. You'll find Maybelline at Naheed and Imtiaz in Karachi, sometimes L'Oreal — but Essence imports, Rimmel, Max Factor discounts, and anything Benefit won't show up there. HIYOU at checkout gets your first Highfy order delivered free.

Budget Mascaras — Under Rs. 700

Glamorous Face Big Eyes Volume Mascara leads at Rs. 410 — then Miss Rose (Rs. 440 and Rs. 473), Rivaj Big Eye Volume (Rs. 470), Sweetface Waterproof (Rs. 495), Christine Lash Up (Rs. 570). These are local or Chinese-formulated budget mascaras. Christine is actually Pakistani, Glamorous Face and Miss Rose are Chinese. For Rs. 410 to Rs. 570, you're not getting lengthening fibre technology or a tubing formula — it's a pigment-loaded brush in a tube. Does the job for daily use, won't last 7 to 8 hours in Karachi heat. Expect smudging by afternoon if you have oily lids. But at Rs. 570 for Christine, it's quite decent for everyday use if premium imports aren't the priority.

Mid-Range Mascaras — Essence, ST London, Color Studio

Essence — Rs. 1,330 to Rs. 1,520

Two Essence mascaras: I Love Extreme Volume at Rs. 1,330 (was Rs. 1,400) and Lash Princess False Lash Effect at Rs. 1,520 (was Rs. 1,600). Essence is a German drugstore brand — not at Naheed or Imtiaz consistently, but one of the most talked-about affordable mascaras among Pakistani beauty buyers on TikTok and Instagram. Lash Princess is the one with cult status internationally — Rs. 1,520 for a mascara that genuinely adds volume and length without clumping is worth it. The brush is the main reason it performs: a false-lash-shaped wand separates from the root, not just the tip. But the formula isn't waterproof — on a hot Karachi day or through Lahore monsoon humidity, it'll travel. I Love Extreme Volume at Rs. 1,330 is the more everyday version.

ST London, Relove, Color Studio — Rs. 1,125 to Rs. 1,920

ST London has three options here: Luminous Lashes at Rs. 1,380, Life Proof Volumizing at Rs. 1,700, and 3D Billion at Rs. 1,920. Color Studio Xtreme Ultra runs Rs. 1,125 (was Rs. 1,250). ST London is a Pakistani brand — widely available, Naheed stocks it in most branches. Life Proof is their waterproof variant and is the better pick for summer months or through a full work day in Karachi without reapplying. Color Studio at Rs. 1,125 is the most affordable local branded option — not bad at all, honestly, for a pharmacy-grade mascara that doesn't need importing.

Premium Mascaras — Maybelline, L'Oreal, Max Factor

Maybelline — Rs. 1,799 to Rs. 3,599

Four Maybelline mascaras at Highfy: Colossal Waterproof 9.2ml (Rs. 1,799), Firework Waterproof (Rs. 2,999), Falsies Lash Lift Waterproof (Rs. 3,399), Sky High (Rs. 3,599). Maybelline's Colossal at Rs. 1,799 is the everyday pick — stocks at Naheed in Karachi too, though Highfy's pricing is consistently at or under pharmacy shelf price. Sky High at Rs. 3,599 is the most expensive, and it's the lengthening formula — not the one for drama and volume. If you want dramatic thickness: Colossal or Falsies Lash Lift. Sky High is for clean, long lashes on no-makeup days.

L'Oreal Paris — Rs. 2,699 to Rs. 4,049

Two L'Oreal mascaras: Voluminous Lash Paradise at Rs. 2,699 (was Rs. 2,999) and Panorama Volume Million Lashes at Rs. 4,049 (was Rs. 4,499). Lash Paradise is the stronger value — the Rs. 300 reduction from Rs. 2,999 makes it competitive against Maybelline Falsies at Rs. 3,399. Going by the wand design and formula, Lash Paradise runs thicker bristles and delivers more volume, Panorama is more about length and separating each lash individually. Different results, not interchangeable.

Benefit Mascaras — Rs. 7,499 to Rs. 7,949

Four Benefit mascaras at the top: BAD gal BANG at Rs. 7,499, Roller Lash at Rs. 7,499, BAD gal BOUNCE at Rs. 7,949, and They're Real! at Rs. 7,949. Rs. 7,949 for a mascara. Worth being clear about what you're paying for: Benefit mascaras are genuinely well-formulated and hold through 13 to 14 hours without the flaking that most drugstore formulas show by hour 9. But at Rs. 7,949, you're also paying for the import premium and the brand premium — the performance difference over L'Oreal Panorama or Maybelline Sky High isn't Rs. 4,000 wide. If budget isn't the constraint: They're Real! is the most repurchased of the four and it's earned that. If you're testing the Benefit range for the first time, Roller Lash at Rs. 7,499 is the better starting point — more forgiving on application technique.

Frequently Asked Questions

Q: What is the price of mascara in Pakistan?

A: Rs. 410 to Rs. 7,949 at Highfy.pk across 188 mascaras. Budget local brands (Glamorous Face, Christine) run Rs. 410 to Rs. 570. Essence and ST London mid-range runs Rs. 1,125 to Rs. 1,920. Maybelline runs Rs. 1,799 to Rs. 3,599. L'Oreal Rs. 2,699 to Rs. 4,049. Benefit Rs. 7,499 to Rs. 7,949. Maybelline Colossal (Rs. 1,799) also stocks at Naheed and Imtiaz in Karachi.

Q: Which mascara is best for Pakistani climate?

A: Waterproof formulas perform better in Karachi's humidity and Lahore's summer heat. Maybelline Colossal Waterproof 9.2ml at Rs. 1,799 is the most accessible reliable pick. ST London Life Proof Volumizing at Rs. 1,700 is the local waterproof option. Non-waterproof mascaras — like Essence Lash Princess (Rs. 1,520) — do smudge by afternoon in humid conditions. But removal is also harder with waterproof formulas; you'd need an oil-based micellar water, not just the standard Garnier pink cap.

Q: Is Benefit mascara worth the price in Pakistan?

A: Going by formula and wear time, yes — Benefit They're Real! at Rs. 7,949 holds through 13 to 14 hours and doesn't flake the way most drugstore mascaras do by hour 9. But the performance gap over L'Oreal Panorama (Rs. 4,049) or Maybelline Sky High (Rs. 3,599) doesn't fully justify the Rs. 4,000 to Rs. 4,350 price difference for most buyers. If you're a frequent mascara user who replaces it every 3 months anyway, the premium makes less sense than if you're someone who keeps one tube for 6 months.