Collection: Flat 30% Off

Flat 40% Off Sale Price in Pakistan — AXIS-Y, Estelin, Beauty of Joseon & More at Highfy.pk

Two-hundred-and-fifty products with flat 40% off at Highfy.pk — Rs. 74 to Rs. 4,499. Korean skincare at the biggest discounts: AXIS-Y dark spot serum, Beauty of Joseon sunscreen, Biodance collagen mask. Pakistani and Chinese brands at the budget end: Medora matte lipstick at Rs. 320, Estelin sunscreen at Rs. 999, Bioaqua rice mask at Rs. 74. Also in the mix: a One Step Hot Air Brush at Rs. 3,199. You won't find AXIS-Y or Beauty of Joseon at Naheed or Imtiaz — Highfy.pk's 40% off collection is the most accessible window for these Korean imports in Pakistan. HIYOU at checkout for free delivery on your first order.

Korean Skincare Picks — Best of the 40% Off Collection

AXIS-Y Dark Spot Serum — Rs. 699 (5ml) / Rs. 2,799 (50ml)

Rs. 800 off the 5ml trial size, Rs. 1,750 off the full bottle. AXIS-Y is a Korean brand with published ingredient percentages — not marketing claims, actual concentrations on the product page. The Dark Spot serum uses niacinamide and tranexamic acid for pigmentation. The 5ml is a legitimate trial: 7 to 10 days of use to confirm skin compatibility before spending Rs. 2,799 on the full size. Results on dark spots take 5 to 8 weeks — not one week, not three days. Patience is the actual requirement here, not the serum.

Estelin Sunscreen SPF 50 PA+++ 50g — Rs. 999

Estelin is a Pakistani skincare brand — not the most talked-about locally but their SPF 50 PA+++ lightweight sunscreen at Rs. 999 is a reasonable daily option. 50g for Rs. 999 = Rs. 19.98/g. PA+++ means strong UVA protection — relevant in Pakistan where UVA exposure causes more pigmentation than UVB in many skin types. The Ultra Light formula is the sensible pick for Pakistani summer: heavyweight sunscreen on oily skin causes the congestion and breakout cycle that puts women off SPF in the first place.

Bioaqua Rice Mask 25g — Rs. 74 (was Rs. 149)

Half price. Rs. 74 for a single-use sheet mask is the cheapest in this collection. Bioaqua is a Chinese brand, the Rice Raw Pulp mask is one of their core products. Rice extract in skincare works as a mild humectant and brightening agent — the fermented rice water tradition from Japanese and Korean skincare has research supporting reduced redness and improved skin clarity over time. Single-use mask at Rs. 74 is a no-commitment trial. Won't replace a serum routine, but useful for a quick reset on dull skin days.

Budget Makeup Picks

Medora Matte Lipstick — Rs. 320

Pakistani brand, available at Naheed and Imtiaz in Karachi. Medora matte lipsticks at Rs. 320 are the local mid-budget option — above the Rs. 150 to Rs. 200 drugstore range, below the Rs. 800 to Rs. 1,500 imported tier. The matte formula is drying; apply a lip balm base before if you have dry lips, the formula won't sit evenly on dehydrated lips. Shade range is decent for Pakistani skin tones — they carry nudes and reds that actually flatter medium to deep South Asian complexions.

One Step Hot Air Brush — Rs. 3,199 (was Rs. 4,499)

Rs. 1,300 off. Dryer and styler in one tool. The heated air brush dries and shapes hair simultaneously — reducing total styling time versus using a blow dryer then a round brush separately. Not a replacement for a flat iron if you want straight-straight hair: the air brush gives a voluminous blowout finish, not a sleek press. At Rs. 3,199 it's the mid-tier salon-at-home option; cheaper than a Remington Proluxe (Rs. 18,600) but significantly more capable than a basic travel dryer.

Frequently Asked Questions

Q: What is included in the Highfy.pk flat 40% off sale?

A: 250 products across multiple brands with flat 40% off the original prices. Korean skincare highlights: AXIS-Y Dark Spot Serum 5ml at Rs. 699 (was Rs. 1,499), 50ml at Rs. 2,799 (was Rs. 4,549), Biodance Bio Collagen Mask at Rs. 1,579 (was Rs. 2,149). Budget picks: Bioaqua Rice Mask at Rs. 74 (was Rs. 149), Medora Matte Lipstick at Rs. 320. Hair tool: One Step Hot Air Brush at Rs. 3,199 (was Rs. 4,499). Suncare: Estelin SPF 50 PA+++ at Rs. 999. All at Highfy.pk — nationwide delivery in 48 to 72 hours, 7-day return policy.

Q: Is Estelin sunscreen good for Pakistani skin?

A: For the price — yes. The Ultra Light Hydrating formula at Rs. 999 is SPF 50 PA+++, which covers both UVB and UVA protection to a standard that's relevant for Pakistan's sun intensity. The lightweight texture is the main advantage over heavier imported sunscreens that pill under makeup or feel greasy in Karachi's humidity. Going by the formula claims (not independently tested), it should sit under makeup better than most Rs. 500 to Rs. 800 local sunscreens. Allow 2 to 3 weeks of daily use to judge if the formula suits your skin's oil level.

Q: How to use AXIS-Y Dark Spot Correcting Serum?

A: Apply at night after cleansing — before moisturiser, after any toner or essence step. 2 to 3 drops is enough for the face; the formula is concentrated, more isn't more effective. Don't layer directly with a high-concentration vitamin C serum in the same step — use Vitamin C in the morning, AXIS-Y at night for cleaner actives separation. Allow 5 to 8 weeks of consistent use before evaluating results on dark spots. Use SPF every morning — niacinamide and tranexamic acid work on existing spots, but unprotected sun exposure creates new ones faster than the serum can address them.