
| Skin Type | Normal to Oily Skin |
| Coverage | Medium |
| Finish | Matte |
| Formulation | Liquid |
| Benefits | Pore-minimizing, oil-free, up to 12-hour wear, non-comedogenic, dermatologist tested |
Maybelline Fit Me Luminous + Smooth Foundation 115 Ivory Price in Pakistan
Rs. 2,449 for 30ml, down from Rs. 3,499. Shade 115 Ivory, built around a smoothing concentrate that targets rough patches rather than just laying color over them.
Matte-leaning but with a luminous finish underneath — not a flat matte, and not a dewy sheen either.
Key Features & Benefits
Key Specifications
- Brand: Maybelline
- Line: Fit Me, Luminous + Smooth, shade 115 Ivory
- Size: 30ml, pump dispenser
- Price: Rs. 2,449 (listed from Rs. 3,499)
- SKU: TG-005865
- Key features: SPF 18, dermatologist tested, for normal to dry skin
What the smoothing concentrate actually does
Hydrates rough patches specifically, rather than treating the whole face uniformly. That's the mechanism behind the naturally luminous finish Maybelline describes — smoother texture reflects light more evenly than dry, flaky skin.
SPF 18 gives modest daily protection, lower than L'Oreal's SPF 25 foundation in the same category, worth factoring in for anyone relying on foundation as their main sun protection.
Formulated for normal to dry skin specifically — not marketed as an oil-control formula for oilier skin types.
Who Should Buy This
Buyers with normal to dry skin and rough texture
The smoothing concentrate is built for exactly this skin type, targeting texture issues a standard foundation just covers rather than addresses.
Buyers who want a natural glow, not a flat matte
The luminous finish sits between full matte and a dewy sheen, a middle-ground option for anyone who finds flat matte foundations look unnatural.
Frequently Asked Questions
Q: Is this foundation matte or dewy?
A: Neither fully — it's described as luminous and smooth, sitting between a flat matte finish and a dewy sheen.
Q: Is SPF 18 enough sun protection on its own?
A: It offers modest protection, but a dedicated sunscreen underneath is still the better choice for extended sun exposure rather than relying on foundation alone.
- 01Start with a clean, moisturized face. For oily skin, apply a mattifying primer beforehand to extend wear.
- 02Dot the foundation evenly across the forehead, cheeks, nose, and chin.
- 03Blend outward using your fingertips, a makeup sponge, or a foundation brush.
- 04Build coverage in areas where more is needed for a seamless, even finish.
- 05Set with a powder or setting spray for longer-lasting, shine-free wear all day.


