Collection: New At Highfy

New Arrivals Price Overview

The price spread in this collection is wider than most category pages. Rivaj's Lip & Eye Pencils at Rs. 100 each are the entry-level end; J.'s Liliane Pour Femme EDP at Rs. 2,100 for 30ml is the premium ceiling. Everything between covers lip color, skincare, fragrance body spray, and a face palette. The Rivaj makeup range dominates the lower price tiers; J. Junaid Jamshed handles the fragrance segment.

The collection doesn't share a single buyer profile — the Rs. 100 Rivaj pencil and the Rs. 2,100 J. perfume are reaching completely different shoppers. But that's the point of a new arrivals page. You'd typically check it to see what's been listed recently across categories rather than to buy a complete routine.

Rivaj Makeup — Local Brand at Low Prices

Lip Color Range

Rivaj is a Pakistani local cosmetics brand with an unusually large color range for the price. The Classy Feel Lipstick comes in 40 shades at Rs. 260 each — that's the most competitive lipstick pricing on Highfy's platform. The Lipstick Pencil at Rs. 170 in 13 shades and the Lip & Eye Pencil at Rs. 100 in 33 shades give multiple format options for the same price tier. The formula quality is entry-level local brand, not comparable to Maybelline or NYX — expect decent pigmentation without the same longevity. But at Rs. 100–260 per piece, you're not paying for longevity; you're paying for colour access.

The Budget Makeup Case

At Rs. 100 per pencil, you can test 19–20 Rivaj lip shades for what a single NYX pencil would cost. That's genuinely useful if you're building a colour wardrobe without a large budget, or stocking a makeup kit for multiple uses. The 40-shade lipstick range likely covers every base and nude tone needed for Pakistani skin tone ranges. Won't blow your mind, but won't fail at a basic level either.

J. Fragrance — Junaid Jamshed

Janan Gold Edition Body Spray

J. Janan Gold Edition Perfume Body Spray 150ml at Rs. 750 is the most accessible entry into J.'s fragrance range. Body sprays from J. are a known commodity in Pakistan — the Janan line is one of their signature women's fragrances and widely bought as a daily-wear option. The 150ml format at Rs. 750 is the everyday price point; the EDP versions are positioned differently. The Gold Edition carries a slightly richer opening note than standard Janan, with a warmer dry-down.

Pour Femme and Liliane EDPs

J. Pour Femme Eau de Parfum 30ml at Rs. 1,900 and J. Liliane Pour Femme 30ml at Rs. 2,100 are the premium EDP options in this collection. Both are 30ml travel-size EDPs — not full bottles. The Rs. 200 price gap between them reflects different fragrance positioning: Pour Femme is lighter and more wearable for daytime; Liliane is richer, designed for evening. At Rs. 2,100 for 30ml, Liliane works out to Rs. 70 per ml — expensive for a travel-size, but the J. EDP formulas have a reasonable hold time of 5–7 hours on skin.

Sadoer Skincare

The Sadoer Dark Knuckle Whitening Serum 50ml at Rs. 749 is the skincare pick in this collection. Knuckle whitening serums address a specific pigmentation concern — the natural darkening of knuckle skin from friction and melanin concentration. The Sadoer formula uses Niacinamide and Vitamin C (listed as Nia + VC on the label) to interfere with melanin deposition over time. These ingredients also work as occlusive-adjacent moisture-retaining actives at the concentrations used in targeted spot serums. Results take 5–7 weeks of twice-daily application; the product won't work in 2 weeks regardless of claims. At Rs. 749 for 50ml, it's a low-risk try.

Frequently Asked Questions

Q: How often does the New at Highfy collection update?

A: The New at Highfy collection rotates as products are listed on the platform. There's no fixed schedule — it updates whenever new inventory is added. If you check weekly, you'll typically find 5–12 new product additions. The section is useful for discovering brands or products that haven't been prominently featured elsewhere on the site yet.

Q: Is Rivaj a good brand for Pakistani skin tones?

A: Rivaj is a local Pakistani brand that understands the domestic colour market. The shade ranges in their lip products are calibrated for South Asian skin tones — you'll find deeper nudes and richer reds that don't look washed out on medium-to-deep complexions, which is a common limitation with imported brands. The formula quality is entry-level, but the colour payoff at Rs. 100–260 is competitive for what you're paying.

Q: Which J. fragrance is best for everyday wear in Pakistan?

A: The J. Janan Gold Edition Body Spray at Rs. 750 is the most practical everyday option — lighter projection, easy to reapply, and familiar enough that it works across settings from office to casual. The J. Pour Femme EDP at Rs. 1,900 is the step up for women who want a longer-lasting scent without going into the Liliane price tier. Both are available in this collection.