Skincare
Makeup
Haircare
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Essence Lash Princess False Lash Effect Mascara Green
Regular price Rs.1,600.00Regular priceUnit price perRs.1,600.00Sale price Rs.1,600.00 -
Essence I Love Extreme Crazy Volume Mascara
Regular price Rs.1,400.00Regular priceUnit price perRs.1,400.00Sale price Rs.1,400.00 -
Essence - I Love Extreme Volume Mascara
Regular price Rs.1,400.00Regular priceUnit price perRs.1,400.00Sale price Rs.1,400.00 -
Maybelline New York Lash Sensational Waterproof Sky High Mascara for Limitless Length 6ml
Regular price Rs.3,599.00Regular priceUnit price perRs.3,599.00Sale price Rs.3,599.00Sold out -
Essence Lash Princess False Lash Effect Mascara waterproof
Regular price Rs.2,040.00Regular priceUnit price perRs.2,040.00Sale price Rs.2,040.00 -
Maybelline The Colossal Waterproof Mascara 9.2Ml
Regular price Rs.1,799.00Regular priceUnit price perRs.1,799.00Sale price Rs.1,799.00 -
Maybelline New York Colossal Magnum Waterproof Mascara: Extreme Volume! 9.2ml
Regular price Rs.1,749.00Regular priceUnit price perRs.1,749.00Sale price Rs.1,749.00Sold out -
Bob - Super Curl Glamour Slim Longer Mascara
Regular price Rs.989.00Regular priceUnit price perRs.989.00Sale price Rs.989.00 -
Zeena- Brow Gel Mascara 010
Regular price Rs.855.00Regular priceUnit price perRs.950.00Sale price Rs.855.00Sold out -
Bob - Ultra Curl Waterproof Stereoscopic Eyes Mascara
Regular price Rs.989.00Regular priceUnit price perRs.989.00Sale price Rs.989.00 -
Bob - Wide Angle Curling Long Lash Mascara
Regular price Rs.989.00Regular priceUnit price perRs.989.00Sale price Rs.989.00 -
Essence Get Big Lashes Volume Boost Mascara Clump Free 12ml
Regular price Rs.1,200.00Regular priceUnit price perRs.1,200.00Sale price Rs.1,200.00Sold out -
Essence Lash & Brow Gel Mascara Style And Comb 9ml
Regular price Rs.930.00Regular priceUnit price perRs.930.00Sale price Rs.930.00Sold out -
Miss Rose - Professional Black Mascara
Regular price Rs.679.00Regular priceUnit price perRs.679.00Sale price Rs.679.00Sold out -
Maybelline New York Lash Sensational Firework waterproof mascara - a bold, lasting look 10ml
Regular price Rs.2,999.00Regular priceUnit price perRs.2,999.00Sale price Rs.2,999.00 -
Bob - Charm Up 5X Volume Mascara
Regular price Rs.809.00Regular priceUnit price perRs.809.00Sale price Rs.809.00 -
Bob - Sky Scraper Densely Long Mascara
Regular price Rs.1,119.00Regular priceUnit price perRs.1,119.00Sale price Rs.1,119.00 -
Rivaj - Big Eye Volume Mascara - 3ml
Regular price Rs.447.00Regular priceUnit price perRs.470.00Sale price Rs.447.00Sold out -
Essence - Lash Princess False Lash Effect Mascara Black Brown
Regular price Rs.1,870.00Regular priceUnit price perRs.1,870.00Sale price Rs.1,870.00Sold out -
Zeena - Volume Mascara Extreme - Black 010
Regular price Rs.1,170.00Regular priceUnit price perRs.1,300.00Sale price Rs.1,170.00Sale -
Relove By Revolution Relove Long Lash Lengthening Mascara
Regular price Rs.1,656.00Regular priceUnit price perRs.1,840.00Sale price Rs.1,656.00Sale -
Rivaj Volume Express Mascara
Regular price Rs.570.00Regular priceUnit price perRs.600.00Sale price Rs.570.00Sold out -
Christine - Lash Up Mascara (Black)
Regular price Rs.570.00Regular priceUnit price perRs.570.00Sale price Rs.570.00 -
Rivaj - Doubling Extend Black Mascara - 3ml
Regular price Rs.665.00Regular priceUnit price perRs.700.00Sale price Rs.665.00Sold out -
Bob - Big Eyes Add Voulme And Length Charming Curly Mascara
Regular price Rs.989.00Regular priceUnit price perRs.989.00Sale price Rs.989.00 -
PinkFlash - Oilproof Black Curl Mascara - 02
Regular price Rs.584.00Regular priceUnit price perRs.649.00Sale price Rs.584.00Sold out -
Rimmel Extra Super Lash Mascara (Black)
Regular price Rs.1,750.00Regular priceUnit price perRs.1,750.00Sale price Rs.1,750.00 -
Relove By Revolution Power Lash Volume Mascara
Regular price Rs.1,656.00Regular priceUnit price perRs.1,840.00Sale price Rs.1,656.00Sold out -
PinkFlash - Mascara Pf-E10 5G
Regular price Rs.899.00Regular priceUnit price perRs.999.00Sale price Rs.899.00Sold out -
Zeena - Colored Brow Gel Mascara - 020
Regular price Rs.850.00Regular priceUnit price perRs.850.00Sale price Rs.850.00Sold out -
L'Oreal Paris Makeup - Panorama Volume Million Lashes Mascara
Regular price Rs.4,499.00Regular priceUnit price perRs.4,499.00Sale price Rs.4,499.00 -
Relove By Revolution Power Lash Waterproof Volume Mascara
Regular price Rs.1,656.00Regular priceUnit price perRs.1,840.00Sale price Rs.1,656.00Sold out
Mascara Price in Pakistan
Mascara runs from under three hundred rupees to past six thousand here, and the gap tells you less than in almost any other makeup category. The reason is unusual: mascara has a three-month shelf life, so you are buying a product you will throw away four times a year regardless of what you paid. Understanding mascara price in Pakistan means thinking in annual cost rather than unit cost, and that calculation changes what is worth buying.
The three-month rule changes the maths
Mascara expires three months after opening. Not as a marketing convention — a wet wand goes into a dark tube next to your eye several hundred times, and bacteria accumulate. Past three months you are increasing your risk of conjunctivitis and styes for no benefit.
That means four tubes a year, minimum.
A Rs. 500 mascara costs Rs. 2,000 a year. A Rs. 4,000 mascara costs Rs. 16,000 a year. And because you will discard both half-full, the expensive one does not last longer — it just costs more per throw-away.
This is the category where budget buying makes the most sense of anything in makeup, provided the formula and brush suit you.
What each band buys
Under Rs. 400. Local and mass-market mascaras. Formulas tend to be wetter, which means more clumping and more transfer, and brushes are usually basic thick bristle. Serviceable, and genuinely fine if you find one that works.
Rs. 400–1,200. International drugstore lines. This is where the value sits. Well-designed brushes, reliable formulas, wide availability, and a price that makes replacing every three months painless.
Rs. 1,200–3,000. Mid-tier international and Korean or Japanese lines. Better brush engineering, tubing formulas, and smudge resistance that genuinely holds through a Pakistani summer.
Rs. 3,000–6,000. Prestige and luxury. Refined brushes and pleasant textures. The performance difference over the band below is real but small, and it is amplified four times a year.
Above Rs. 6,000. Luxury positioning. Not worth it on a product you discard quarterly.
Why imports cost what they do
Customs duty, sales tax, freight and distributor margin add substantially to cosmetics entering Pakistan. A mascara retailing at the equivalent of Rs. 900 abroad commonly lands here around Rs. 1,600.
That gap is exactly why counterfeit mascara is widespread here, and why it matters more than counterfeiting in any other category.
This is a product that touches your eye. Counterfeit mascaras have been found to contain bacteria, non-cosmetic-grade pigments and, in some cases, substances that cause chemical conjunctivitis. An eye infection costs more than the saving and can affect vision.
The tells: a formula thinner or more watery than a previous tube, a brush that sheds bristles, a wand that does not seat properly in the tube, printing that is soft or misaligned, a batch code that does not match the outer box, and a price meaningfully below market rate.
Buy from sellers who can tell you where stock came from. On this one product specifically, it is not worth the risk.
For which formula and brush suit your lashes, the best mascara brands in pakistan overview covers which segment does what. All of it sits within the full Buy Mascara In Pakistan collection.
Where to spend and where not to
Spend on the brush. It does half the work, and brush engineering is where mid-tier brands genuinely beat budget ones.
Spend on a tubing formula if you are in Karachi or anywhere humid. Tubing mascaras resist sweat and slide off with warm water, so you avoid the rubbing that causes lash loss.
Do not spend on luxury packaging. You are discarding it in twelve weeks.
Do not buy two tubes in a sale. The second expires before you open it, and mascara is the one product where stockpiling is actively wasteful.
Do not buy the largest size. Most people never finish a standard tube inside three months anyway.
