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Skincare
Makeup
Haircare
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VI'DA - Tinterbell
Regular price Rs.900.00Regular priceUnit price perRs.900.00Sale price Rs.900.00
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VI'DA - Tinted Moisturizers
Regular price Rs.1,650.00Regular priceUnit price perRs.1,650.00Sale price Rs.1,650.00 -
VI'DA - Intense Dip Eye Liner
Regular price Rs.850.00Regular priceUnit price perRs.850.00Sale price Rs.850.00 -
VI'DA - Matte Lipstick
Regular price Rs.900.00Regular priceUnit price perRs.900.00Sale price Rs.900.00 -
VI'DA - Matte Dip
Regular price Rs.1,150.00Regular priceUnit price perRs.1,150.00Sale price Rs.1,150.00 -
VI'DA - Pore less Primer & Moisturizer
Regular price Rs.1,700.00Regular priceUnit price perRs.1,700.00Sale price Rs.1,700.00 -
VI'DA - Creme Lipstick
Regular price Rs.900.00Regular priceUnit price perRs.900.00Sale price Rs.900.00 -
VI'DA - Cover up Concealer
Regular price Rs.1,950.00Regular priceUnit price perRs.1,950.00Sale price Rs.1,950.00 -
VI'DA - Flawless Finish Foundation
Regular price Rs.3,000.00Regular priceUnit price perRs.3,000.00Sale price Rs.3,000.00 -
VI'DA - Controversial Mascara
Regular price Rs.1,499.00Regular priceUnit price perRs.1,499.00Sale price Rs.1,499.00 -
VI'DA - Supple Kiss Lip Glaze
Regular price Rs.1,600.00Regular priceUnit price perRs.1,600.00Sale price Rs.1,600.00 -
VI'DA - Cover up Foundation
Regular price Rs.3,000.00Regular priceUnit price perRs.3,000.00Sale price Rs.3,000.00 -
VI'DA - Color Crush
Regular price Rs.1,850.00Regular priceUnit price perRs.1,850.00Sale price Rs.1,850.00 -
VI'DA - Root Touch-Up
Regular price Rs.2,650.00Regular priceUnit price perRs.2,650.00Sale price Rs.2,650.00 -
VI'DA - Beauty Blender Set
Regular price Rs.1,800.00Regular priceUnit price perRs.1,800.00Sale price Rs.1,800.00Sold out
VI'DA Makeup Price in Pakistan
| Product | Size | Price |
| VI'DA Intense Dip Eye Liner | PC | Rs. 808 |
| VI'DA Matte Lipstick | PC | Rs. 855 |
| VI'DA Controversial Mascara | PC | Rs. 1,424 |
| VI'DA Supple Kiss Lip Glaze | PC | Rs. 1,520 |
| VI'DA Pore-less Primer & Moisturizer | PC | Rs. 1,615 |
| VI'DA Cover Up Concealer | PC | Rs. 1,853 |
| VI'DA Flawless Finish Foundation | PC | Rs. 2,850 |
The lipstick and eyeliner are the most accessible entry points at Rs. 855 and Rs. 808 respectively — low-risk prices to test the brand. The foundation at Rs. 2,850 is the premium tier; that's not cheap for a local brand, but it's significantly less than imported foundations at similar coverage claims. The Pore-less Primer at Rs. 1,615 is the functional anchor of the lineup if you're building a base routine. Available on Highfy.pk; Daraz also carries some VI'DA products with variable stock.
What VI'DA Offers
Foundation and Base Products
Two foundations sit at Rs. 2,850 — the Flawless Finish and the Cover Up. They're different formulas targeting different finishes, not the same product in different shades. Cover Up runs higher coverage, Flawless Finish is a more skin-like finish. The Pore-less Primer at Rs. 1,615 claims to reduce transepidermal water loss between application and the first powder layer, which matters in Karachi heat where foundation slides before noon without a proper base. Going by the product claims and formula positioning, the Primer and Flawless Finish are designed to work together — the coverage might differ from what you'd expect if you use a different brand's primer underneath. The Tinted Moisturizer at Rs. 1,568 is the lighter alternative if full foundation feels heavy in summer.
The Cover Up Concealer at Rs. 1,853 is a solid price point for a local brand concealer — most imported alternatives run Rs. 2,500–Rs. 3,500 at Naheed or on Daraz.
Lips: Matte, Glaze, and Creme
VI'DA covers three lip formats here. Matte Lipstick at Rs. 855 and Creme Lipstick at Rs. 855 — same price, different finishes. The Matte Dip at Rs. 1,093 is a liquid matte, which applies differently and sets faster. Supple Kiss Lip Glaze at Rs. 1,520 is the gloss-style option in the lineup. For Pakistan's climate, the glaze is actually the more practical lip product — matte formulas dehydrate lips faster in low-humidity Lahore winters and dry out noticeably in air-conditioned offices. Whether the Matte Dip's wear time actually holds through a full day is hard to confirm without extended testing, but liquid mattes generally outperform pressed mattes in longevity.
Eyes, Brows, and Tools
Intense Dip Eyeliner at Rs. 808 is the most affordable product in the range, and the fact that it's called 'Dip' suggests a pot-style or dip-in liner rather than a pencil. That format delivers more precision and usually lasts longer than most drugstore pencils — not bad at all for the price. Controversial Mascara at Rs. 1,424 is competitively priced against imported mascaras at Rs. 1,500–Rs. 2,200. The Root Touch-Up at Rs. 2,518 rounds out the range with a hair product — unusual for a makeup brand, but it's clearly aimed at the same customer doing a full grooming routine. The Beauty Blender Set at Rs. 1,710 is a tools add-on; worth it if you don't already have decent applicators.
Who Should Consider VI'DA
For Daily Office Makeup
The Tinted Moisturizer plus Concealer plus Matte Lipstick combination comes in at Rs. 1,568 + Rs. 1,853 + Rs. 855 = Rs. 4,276 for a complete lightweight daily routine. That's competitive against buying each item from a different imported brand at Imtiaz or Chase Up. The shades are calibrated for South Asian skin — that's the real advantage over imported brands, where the 'light' shades often don't match Pakistani complexions.
For Budget-Conscious Buyers Stepping Up
If you've been using basic brands like ST London or Heng Fang and want to move up without jumping straight to imported prices, VI'DA is a reasonable step. Most buyers in this bracket start with the lipstick or eyeliner, test the brand, and then consider the foundation. Don't start with the Rs. 2,850 foundation without knowing your VI'DA shade first — results can vary depending on how the shade range maps to your undertone. The Tinted Moisturizer at Rs. 1,568 is a lower-commitment first test of the brand's base products. And honestly, for the price and local calibration, it's worth trying before dismissing.
Frequently Asked Questions
Q: Is VI'DA a Pakistani brand?
A: Yes. VI'DA is a local Pakistani makeup brand with formulas calibrated for South Asian skin tones. It's positioned as mid-range premium — above basic local brands but below imported options in price.
Q: Where can I buy VI'DA makeup in Pakistan?
A: Highfy.pk carries the full range. Daraz also stocks selected VI'DA products, though availability varies. Physical retail presence is limited, so online ordering is the more reliable route.
Q: Is VI'DA foundation good for Pakistani skin?
A: VI'DA shades are designed with South Asian skin tones in mind, which is an advantage over imported foundations with limited warm undertone options. The Flawless Finish and Cover Up foundations start at Rs. 2,850 — worth testing with the Tinted Moisturizer at Rs. 1,568 first to understand how the brand's shade range maps to your skin.
