
| Hair Type | Straight, Wavy and Frizzy Hair, All Hair Types |
| Hair Concerns | Frizz, Unmanageability, Damage |
| Key Ingredients | Black Cumin Oil (Nigella Sativa Seed Oil), Micro-Keratin (Hydroxypropyl Trimonium Hydrolyzed Wheat Protein), Amodimethicone |
| Fragrance | Light, clean fragrance |
L'Oréal Elvive Keratin Straight Shampoo combines Black Cumin Oil and Micro-Keratin — two legendary smoothing ingredients — to revitalize the hair fiber and deliver a sleek, healthy straightening treatment. It makes hair resistant to damage, leaving it softer, smoother, and straighter from root to tip.
How it helps
- ✔ Black Cumin Oil: A nourishing oil that revitalizes the hair fiber, improving smoothness, shine, and overall hair health.
- ✔ Micro-Keratin: Fills and fortifies the hair structure to make it more resistant to damage and frizz-inducing humidity.
- ✔ Ultimate Smoothing Technology: The dual-ingredient formula works inside and outside the hair fiber to restore strength and sleekness.
- ✔ Anti-Frizz: Controls and prevents frizz for hair that stays smooth, manageable, and disciplined throughout the day.
- ✔ Shine Boost: Leaves hair looking healthier, shinier, and visibly straighter from the very first wash.
Water, Sodium Benzoate, Nigella Sativa Seed Oil, Amodimethicone, Sodium Laureth Sulfate, Hydroxypropyl Trimonium Hydrolyzed Wheat Protein, Trideceth-6, Fragrance, Coco-Betaine, Sodium Hydroxide, Polyquaternium-6, Carbomer, Glycerin, Phenoxyethanol, Salicylic Acid, Serine, Glycol Distearate, PPG-5-Ceteth-20, Linalool, Citronellol, Sodium Chloride, Arginine, Benzyl Alcohol, Citric Acid, Cetrimonium Chloride, Dimethicone, Hexyl Cinnamal
- 01Apply to wet hair and massage thoroughly to stimulate the scalp.
- 02Rinse thoroughly.
- 03Follow with the Elvive Keratin Straight Conditioner for optimal smoothing results.


