
| Hair Type | Coloured and Highlighted Hair, All Hair Types |
| Hair Concerns | Colour Fading, UV Damage, Dullness |
| Key Ingredients | Poly(Linseed Oil), Tocopherol (Vitamin E), UV Filters (Ethylhexyl Methoxycinnamate, Benzophenone-4) |
| Fragrance | Light floral fragrance |
L'Oréal Paris Elvive Colour Protect Protecting Shampoo is enriched with a Light Reflecting System featuring active nourishing ingredients and UV filters. It nourishes coloured and highlighted hair, protects it from external damaging factors, and prolongs colour radiance — maintaining intensity and shine for up to 10 weeks.
- ✔ UV Protection Formula: Contains UVA/UVB filters that shield colour-treated hair from sun exposure, pollution, and heat damage.
- ✔ Light Reflecting System: Active nourishing ingredients work on the hair surface to prolong colour radiance and boost shine.
- ✔ Linseed Oil Complex: Poly(Linseed Oil) conditions the hair, protecting its colour and enhancing natural radiance.
- ✔ 10-Week Colour Protection: Proven formula helps protect and revive coloured hair for a freshly-coloured look for longer.
- ✔ Silky Touch: Nourishes the hair and transforms its surface for hair that feels silky, smooth, and free from tangles.
- 01Apply to wet hair and massage thoroughly from roots to ends.
- 02Rinse thoroughly.
- 03For best results, follow with Elvive Colour Protect Conditioner.


