
| Shade | #7.1 Ash Blonde |
| Coverage | 100% Grey Coverage |
| Key Actives | Pro-Keratin Complex, Ammonium Hydroxide, Dimethicone |
| Colour Type | Permanent Hair Colour |
L'Oréal Paris Excellence Crème in shade #7.1 Ash Blonde is a permanent hair colour with a Triple Care formula enriched with Pro-Keratin. It provides 100% grey hair coverage with rich, long-lasting ash blonde tones, protects the hair while it colours, and leaves it soft, silky, and easy to style.
How it helps
- ✔ 100% Grey Coverage: Permanent formula covers every strand, including stubborn resistant greys, for a seamlessly even result.
- ✔ Pro-Keratin Complex: Strengthens and replenishes the hair fiber during the colouring process for protected, resilient hair.
- ✔ Triple Care System: Includes a Protective Coloring Cream, Caring Shampoo, and Caring Deep Conditioner for complete hair care.
- ✔ Non-Drip Crème Formula: Rich, creamy texture allows for precise, mess-free application at home — suitable for all hair types.
- ✔ Long-Lasting Ash Blonde: Delivers cool, luminous ash blonde tones without unwanted copper or brassy reflections.
Coloring Cream: Aqua / Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, CI 77891 / Titanium Dioxide, 2,4-Diaminophenoxyethanol HCI, m-Aminophenol, Ascorbic Acid, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, 2-Methylresorcinol, Dimethicone, Proline, p-Phenylenediamine, Carbomer, Threonine, Resorcinol, EDTA, Parfum / Fragrance
- 01Perform a patch test 48 hours before use — no exceptions.
- 02Squeeze the colouring cream into the developer bottle, shake well, and attach the applicator tip.
- 03Apply to dry hair starting at the roots, then work through the lengths. Leave on for the time indicated in the instructions.
- 04Rinse thoroughly, then apply the included Caring Shampoo and Deep Conditioner for a nourishing colour finish.


