
| Hair Type | Blonde, Silver, Highlighted |
| Hair Concerns | Brassiness, color fade, yellow tones |
| Key Ingredients | Hydrolyzed Keratin, Fig Extract, Iris Root Extract |
| Fragrance | Blood orange, papaya butter, coconut milk |
OGX Blonde Enhance + Purple Toning Shampoo is a highly pigmented, sulfate-free purple toning shampoo infused with keratin, purple fig and iris that brightens blonde hair and color-corrects yellow and brassy tones on silver, pre-lightened or natural blonde hair.
How it helps
- ✔ Neutralises Brassy & Yellow Tones: Highly pigmented purple formula directly color-corrects brassiness for cooler, brighter blonde hair.
- ✔ Brightens & Refreshes Blonde Hair: Helps keep blonde, silver and highlighted hair at its brightest and most vibrant.
- ✔ Keratin for Strength & Shine: Hydrolyzed keratin helps strengthen and add shine to color-treated strands.
- ✔ Protects from Color Fade: Helps extend the life of color by protecting from premature fading.
- ✔ Buildable Coverage: Use as often or as little as needed for a personalised toning result.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Citric Acid, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730)
- 01Apply generously to wet hair.
- 02Massage into a lather from root to tip.
- 03Lather and rinse. The more you use it, the more it shifts your tone from brassy to bright. Follow with conditioner.


