
| Skin Type | All Skin Types |
| Coverage | Medium to High (Buildable) |
| Finish | Soft Matte |
| Formulation | Liquid Foundation |
| Benefits | SPF 30, Water-proof, Contact-proof, Paraben-free, Dermatologically tested |
ST London Imperfection Eraser Price in Pakistan
Rs. 5,650 — the highest-priced of ST London's three liquid foundation lines on Highfy, and the one specifically marketed around correcting skin concerns rather than general coverage.
SPF 30, the highest of the three, plus contact-proof and waterproof claims. Soft matte finish, medium to high buildable coverage.
Six shade codes listed: IE 01 through IE 07, though not every number in that range is stocked at once.
Quick Specs
- Brand: ST London
- Line: Imperfection Eraser
- Shades: IE 01, IE 02, IE 03, IE 06, IE 07
- Price: Rs. 5,650
- Coverage: Medium to high, buildable, SPF 30
Why "Imperfection Eraser" Targets Specific Concerns, Not Just Even Tone
Acne Scars, Dark Circles, and Redness Named Directly
Unlike a general-purpose foundation, this one names acne scars, dark circles, redness, and uneven tone directly — a more corrective, concealer-adjacent positioning.
Highly pigmented, buildable coverage supports that claim, since covering scarring or redness typically needs denser pigment than smoothing general tone.
SPF 30 is meaningfully higher than the SPF 20 and SPF 25 found in ST London's other two foundations, worth factoring in for anyone choosing primarily based on sun protection.
Contact-Proof Versus Non-Transfer — A Slightly Different Claim
Built to Withstand Direct Skin and Fabric Contact Specifically
Contact-proof suggests resistance to smudging during direct contact — touching the face, a mask, a pillow — related to but distinct from general waterproofing.
Applying sparingly and building gradually is the recommended technique, consistent with a formula this pigmented; going in heavy from the first application risks an uneven, overly thick finish.
Only one review exists at time of writing, praising full coverage specifically — a single data point, useful as early signal but not a broad track record yet.
Frequently Asked Questions
Q: What skin concerns is this foundation built for?
A: Acne scars, dark circles, redness, and uneven skin tone are specifically named as target concerns.
Q: How does the SPF compare to ST London's other foundations?
A: SPF 30 here is higher than the SPF 25 in Silk Effect and SPF 20 in Matt Fusion.
Q: What does "contact-proof" mean?
A: It refers to resistance against smudging or transferring during direct skin or fabric contact, related to but distinct from general waterproofing.
Q: How reliable is the current product rating?
A: Limited — only one review exists at time of writing, though it specifically praised full coverage.
- 01Start with clean, moisturised skin.
- 02Use sparingly — a little goes a long way.
- 03Smooth over skin with fingertips, sponge or a foundation brush, starting at the centre of the face.
- 04Blend outwards and add more to areas that need additional coverage.
- 05Set with powder if desired for extended wear.


