Collection: BOJ Eye Serum 30ml FBT

Beauty of Joseon and Korean Skincare Price in Pakistan

8 Korean and Japanese skincare products on Highfy.pk — Rs. 999 for an AXIS-Y mini serum up to Rs. 5,749 for Dr.Althea relief cream. The collection spans dark spot serums (AXIS-Y, Anua), sunscreens (Beauty of Joseon), a snail essence (Cosrx), and a Shiseido hair mask. Korean skincare has a real following in Lahore and Karachi now — you'll find people hunting these specifically on Daraz and Nykaa.pk, but Highfy stocks several that aren't easy to find locally.

Dark Spot Serums — AXIS-Y and Anua

AXIS-Y — Rs. 999 Mini, Rs. 3,999 Full Size

Two versions of the same serum. The 5ml mini at Rs. 999 is Rs. 199.80 per ml; the 50ml full size at Rs. 3,999 is Rs. 79.98 per ml — you're paying 2.5 times more per ml for the tester size. That's the tradeoff: Rs. 999 to try it, Rs. 3,999 to commit. The AXIS-Y Dark Spot Correcting Glow Serum uses tranexamic acid and niacinamide as key actives for hyperpigmentation. It doesn't guarantee results in 2–3 weeks; most people see visible fading around week 6–9 of consistent use. Worth picking up the mini first if you're unsure. The full size is the right call once you know your skin handles it.

Anua Niacinamide 10% + TXA 4% — Rs. 5,519 for 30ml

Rs. 5,519 for 30ml is Rs. 183.97 per ml — the priciest serum per ml in this collection. Anua is a South Korean brand with a specific following in Pakistan, particularly among women who've tried it after seeing results-based content on Instagram. The 10% niacinamide and 4% tranexamic acid combination is a known dark spot protocol. But it's strong — patch test on inner arm before applying to the face. Post-waxing or post-procedure skin shouldn't start here; wait until skin is calm. Results vary quite a bit by skin type and the cause of the hyperpigmentation.

Beauty of Joseon Sunscreens — Rs. 4,399 Each

Two BOJ sunscreens at the same Rs. 4,399 for 50ml: the Relief Sun with Rice + Probiotics, and the Aqua-Fresh with Rice + B5. Same SPF50+ PA++++ rating. The difference is texture and secondary ingredients. The Probiotics version is the original, more emollient texture — it's been around longer and has a larger base of reviews. The Aqua-Fresh is lighter, more watery application, the one to choose if you find the original version pills under makeup. For Pakistani summer in Lahore or Karachi, the Aqua-Fresh typically sits better under foundation. At Rs. 4,399 for 50ml (Rs. 87.98 per ml), these are among the more expensive sunscreens available locally — but the PA++++ rating and Korean cosmetic formulation standards justify it for those who've tried local options and found them inadequate.

Cosrx Snail Mucin — Rs. 4,199 for 100ml

Cosrx Advanced Snail 96 Mucin Power Essence is probably the most-purchased Korean skincare product among Pakistani women who buy K-beauty. 96% snail secretion filtrate — that's the main active. Snail mucin is a humectant and healing agent; it pulls moisture into the skin and is particularly good at soothing post-breakout marks and maintaining the skin barrier in dry Lahore winters. Rs. 4,199 for 100ml is Rs. 41.99 per ml. Not cheap, but this is a full-size product that lasts 3–4 months at daily use. Quite decent value by K-beauty standards. Available on Nykaa.pk and Daraz too, though pricing varies.

Frequently Asked Questions

Q: Where can I buy Beauty of Joseon in Pakistan?

A: On Highfy.pk, Nykaa.pk, and through select Daraz sellers. The Rs. 4,399 price is for the 50ml size. No physical retail in Pakistan — all import stock. Verify seller authenticity on Daraz before buying; fake BOJ sunscreens circulate on the platform.

Q: Which is better — AXIS-Y or Anua for dark spots?

A: Both use tranexamic acid as the key active. AXIS-Y is lower concentration and a gentler entry point; try the Rs. 999 mini first. Anua at 10% niacinamide + 4% TXA is stronger — better results potentially, more irritation risk for sensitive skin. Not tested side by side long-term.

Q: Is Cosrx snail essence available in Karachi and Lahore?

A: Online through Highfy.pk and Daraz — no physical retail presence. At Rs. 4,199 for 100ml, it's a 3–4 month supply at standard daily use. Check the expiry date; import stock sometimes sits 6–12 months before reaching the customer.