Collection: BOJ Relief Sun Aqua Fresh FBT

Beauty of Joseon Eye Serum and Sunscreen Price in Pakistan

Beauty of Joseon is a Korean heritage skincare brand — ginseng, rice, and ferment-based formulas inspired by Joseon dynasty beauty traditions. 8 products on Highfy.pk including the BOJ eye serum, the Relief Sun, and supporting Korean and Japanese skincare from AXIS-Y, Cosrx, Anua, and Shiseido. Rs. 999 for the AXIS-Y tester up to Rs. 5,749 for Dr.Althea. Here's what each product is actually for.

Beauty of Joseon Eye Serum — Rs. 4,199 for 30ml

Ginseng + Retinal Formula

The BOJ Revive Eye Serum uses ginseng extract and retinal — retinal being the aldehyde form of vitamin A, one step more potent than retinol. It converts to retinoic acid faster in the skin than retinol does, which means visible results in less time — but also a higher irritation risk. The eye area is thin-skinned and sensitive; this isn't a serum to start with if you haven't used retinoids before. Worth noting that retinal in an eye serum is a strong claim for a heritage-aesthetic brand — the formula is more clinical than the packaging suggests.

Who Should Buy This

If you're already comfortable with retinol or retinaldehyde on your face and want to address fine lines or crow's feet specifically, this is worth trying. Start alternate nights; don't apply to lower lash line initially. For women in Lahore and Karachi dealing with sun-induced under-eye aging (which is distinct from genetic dark circles — the melanin type doesn't respond to retinoids), this serum addresses the texture side. Rs. 4,199 for 30ml of an eye serum is standard pricing for this active concentration. Don't expect results in under 8–11 weeks.

BOJ Relief Sun Rice + Probiotics — Rs. 4,399 for 50ml

The original BOJ sunscreen — fermented rice and probiotic complex, SPF50+ PA++++. If you've only seen this on TikTok or Instagram, the PA++++ UVA rating is what actually matters in Pakistan's climate. Most local sunscreens don't publish PA ratings at all. This one provides both high UVB and high UVA protection. The texture is a light emulsion — not watery, not thick. It works under makeup without pilling for most skin types, though oily skin in Karachi summer may find it sits heavier by midday. Rs. 4,399 for 50ml is Rs. 87.98 per ml — expensive, but it's the most frequently repurchased K-beauty sunscreen in Pakistan among women who've tried it.

Cosrx and AXIS-Y — Supporting Korean Skincare

Cosrx Snail Essence — Rs. 4,199 for 100ml

100ml for Rs. 4,199 is the best volume value in this collection. Cosrx Advanced Snail 96 Mucin is a humectant-forward essence — it pulls moisture into the skin barrier and soothes post-breakout redness. Quite decent for year-round use in both Lahore winters and Karachi humidity. It layers well under the BOJ sunscreen without balling up. The snail secretion filtrate concentration (96%) is genuinely high — this isn't a token amount.

AXIS-Y Dark Spot Serum — Rs. 999 Mini or Rs. 3,999 Full

The Rs. 999 5ml mini is the right first buy before committing Rs. 3,999 to the full size. Tranexamic acid and niacinamide for hyperpigmentation — a solid combination for Pakistani skin types that tend toward melasma and post-inflammatory hyperpigmentation. At 5ml, you get 11–13 applications at a 3-drop daily dose. Enough for a 2-week trial. The full 50ml takes over from there if your skin responded well.

Frequently Asked Questions

Q: What is the price of Beauty of Joseon eye serum in Pakistan?

A: Rs. 4,199 for 30ml at Highfy.pk. The Revive Eye Serum contains ginseng and retinal. Available on Highfy.pk; Daraz stocks BOJ products through import sellers at varying prices — verify seller ratings before buying.

Q: Is retinal safe for the eye area?

A: Retinal is generally safe for the periorbital area in low concentrations, but it's more potent than retinol. First-time retinoid users should start alternate nights and avoid the immediate lash line. Patch test first; results vary by skin sensitivity.

Q: What is the price of BOJ sunscreen in Pakistan?

A: Rs. 4,399 for 50ml at Highfy.pk. The Relief Sun Rice + Probiotics is the variant in this collection. SPF50+ PA++++. Equivalent pricing on Daraz ranges from Rs. 4,200 to Rs. 4,800 depending on seller.